Monday, July 25, 2005

Today's Greeting Cards

I recently came across this article:
Adulterers need cards too
Having an affair? Maybe you'd like to send something from Cathy Gallagher's Secret Lover Collection of greeting cards.

"Gallagher says her Secret Lover Collection of 24 cards is the first line exclusively for people having affairs, and she expects hot sales. She says half of married people have had affairs (though some studies show the figure to be far less -- more like 15% of married women and 22% of married men, according to the University of Chicago)." "Look at how many people on soap operas are having affairs. That's real. And I think that's why this is so scary -- these cards are real, and for a lot of people it hits very close to home." Gallagher has received feedback that maybe this new line of cards isn't the most moral of things to do. To that she said consumers, not the morality police, will decide if her business succeeds or fails.

So what does Hallmark think of these new cards? They said that their existing lines already cover this topic. Spokeswoman Rachel Bolton said that cards like, "I love the private world that you and I share," are sufficient. Hallmark doesn't seem to be worried about the competition.

I think Gallagher's statement about consumerism and morality sums up today's generation. If people will buy the product than it must be OK to sell. What does morality have to do with business? From a Jewish point of view morality has everything to do with business. Not to commit adultery is one of the ten commandments. The Torah acknowledges that there is a drive within us to cheat and that is why it instructs us not to do it. The same reason it is inherently wrong to steal is the same reason it is inherently wrong to commit adultery. Therefore we should not be condoning behavior that is unethical.


At 8/20/2005 7:17 PM, Anonymous VaundaLea said...

Well spoken and I am in complete agreement with you. I believe her card line will not last long or at least I hope it will not. Today was the first time I saw this article and had to read it just because I could not believe it. I would not shop in a store that carried this line of cards. What's next? Cards for convicts? Sorry I killed your family member.

At 8/21/2005 10:03 AM, Blogger Jew Speak said...

vaundalea, just when I think they can't shock me anymore they come out with something new. You never know :)


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